Broken record, but necessary!
Return on Social Media Investment Infographic, via Marketing Tech Blog
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.
We highly recommend Seesmic Desktop and the latest updated certainly enhanced our favorite social media tool. If you have multiple accounts and use facebook, twitter, linkedIn and/or salesforce, this free and powerful platform is definitely worth a download.