Return on Social Media Investment Infographic, via Marketing Tech Blog
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.
Good Read! Ashkan Karbasfrooshan is the founder and CEO of WatchMojo. Karbasfrooshan reflects back on 6 years of his startup and identifies lessons learned in each year:
YEAR 1 (2006) — LEGAL: GET EVERYTHING IN WRITING
YEAR 2 (2007) — FINANCING
YEAR 3 (2008) — CORPORATE DEVELOPMENT
YEAR 4 (2009) – HR: NOT HIRING SUPPORT
YEAR 5 (2010) – SALES: TIMING MONETIZATION
YEAR 6 (2011) — GROWTH VS. PROFIT
- Peter Bregman, HBR Blogs
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“Saying no, thoughtfully, may be the most undervalued capacity of our times. In a world of relentless demands and infinite options, it behooves us to prioritize the tasks that add the most value. That also means deciding what to do less of, or to stop doing altogether.”
Uncluttered Whitepaces -
But what is “brand” and why is it important? Brand, in my view, is simply how people feel about a product, service or organisation. You can’t touch or smell it but you know what it is.
This essentially means that brand is an interchangeable word with reputation (in my opinion). It is a fulfilled promise to a market-place that resonates with it and ultimately is considered valuable by it. At least that’s what a good brand is. Bad brands are exactly the opposite.
What is there to be afraid of? Collaborate, share your idea, look for those resources, individuals, and businesses that can make your idea/biz a reality. You may be surprised at what you find.
The bearded serial entrepreneur — Paragon5, Meetro, and Lefora — likes hanging out with young startups and is open to sharing contacts and relationships. He treats the entrepreneurs, venture capitalists, and tech community like family.
And that’s why he operates his co-working space like it’s a living room.